Facebook Ads is a promotional platform that many Dropshipping businesses choose for effective customer outreach and cost optimization. To successfully deploy campaigns and achieve the best results, businesses need to know how to target Facebook ads for dropshipping. Therefore, Optimal Agency will share our knowledge regarding this matter.
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Are Dropshipping products suitable for Facebook ads?
Dropshipping businesses are popular in many countries and are suitable for individuals who lack capital and fear risks. With this field, you won’t need to invest much time, effort, and money in building or packaging and shipping inventory. Instead, your tasks include advertising products, customer care, order confirmation, and order tracking and management.
When starting Dropshipping, most people choose Facebook Ads as their advertising and customer targeting method.
- This type of advertising is suitable for Dropshipping because of its simplicity and quick accessibility.
- You can promote products and easily find potential customers through this advertising platform. Facebook provides many tools to assist, therefore, you need to know how to target Facebook Ads for Dropshipping based on criteria such as interests, age, behavior, demographics,
- Compared to other media and advertising platforms, Facebook Ads is the most effective and cost-saving. With just an ads account and a budget of a few dollars, you can launch Facebook Dropshipping Ads campaigns.
- Facebook ads allow you to customize budgets for your ads campaigns to achieve the best results.
Although Facebook Ads brings many benefits to Dropshipping businesses, not every Dropshipping product can be advertised on Facebook. Here are some suitable products to run Facebook Dropshipping Ads:
- Consumer goods (tote bags, mugs, phone cases, shampoo, conditioner, detergent, magazines, toothbrushes, beverages,…).
- Fashion products (clothing, accessories such as hats, socks, shoes, bags, scarves, gloves, glasses,…).
- Entertainment and educational products: books, stories or magazines, intellectual toys, musical toys,…
- Home appliances and kitchenware: infrared stoves, frying pans, electric rice cookers, induction cookers, microwave ovens, range hoods, spoons, plates, knives,…
- Office supplies include ballpoint pens, ink pens, rulers, notebooks, chalk, boards, notebooks, pencils, writing pads,…
- Essential daily use items (sanitary napkins, tissues, diapers, toilet paper,…) and medical consumer goods (face masks, common medications, vitamins, dietary supplements,…).
What to prepare for Facebook Ads for Dropshipping?
Before learning how to target Facebook Ads for Dropshipping, you have to prepare these features to deploy Facebook Ads:
Choose a suitable Dropshipping business platform
Some popular and reputable international platforms include WooCommerce, Shopify, BigCommerce, Amazon, Etsy, eBay, etc.
Prepare ads resources.
After choosing the Dropshipping platform, you need to prepare the materials for business and advertising on Facebook. You have to prepare these features: an ads account, Visa/Mastercard, and a Fanpage, and a created Landing Page.
When running ads, it’s advisable to choose a high trust and spent ads account for smoothly deploying and easier to approve. For creating a Fanpage, make sure to update with complete information and content related to the products you’re advertising. The Landing Page should contain information about the product and a destination link guiding customers to conversion behaviors such as purchasing, viewing,…
To run effective Facebook Dropshipping Ads campaigns, consider using Optimal Agency’s ads account service. Here, you’ll be provided with a high-trust, stable Facebook Agency account with the best prices and many attractive incentives. With our accounts, you can easily set up campaigns, deploy multiple ads campaigns with a large budget.
All ads accounts at Optimal are carefully checked before being provided to customers. Therefore, you can be completely assured about our account: campaign approval, strong spending, fast ad approval, optimizing bidding prices, rare getting locked. Because each account is assigned individually to each customer, you will have control over creating and managing campaigns without worrying about additional payment card issues.
By using our service, you’ll receive dedicated support from experts anytime, anywhere. We offer free account setup, cloaking black hat, consulting content, optimizing ads, camp setup support (if needed)… Additionally, Optimal team also assists in providing high-quality Fanpages at a discounted rate. We handle issues related to account deactivation due to policy violations, etc. For detailed information, contact us via hotline: +84 8 1900 4282.
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Install Pixel on the sale website
For the Dropshipping business, conversion-focused ads is popular in many countries. When deploying this type of ads, you need to create a Pixel and embed this code into the sale website to track customer behavior. This helps to target the audience more accurately when running Dropshipping ads on Facebook.
If you want to have Facebook Pixel, create it in the Business Manager or Facebook Events Manager. Then install the code on the sales website (WooCommerce, Shopify, BigCommerce,…). Otherwise, you can embed the Pixel code in WordPress or install Facebook Pixel via Google Tag Manager.
Once you’ve successfully installed the Pixel on the sale website, share it backward to the ads account for conversion campaign Dropship.
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How to target Facebook Ads for Dropshipping?
After having all the necessary materials, follow these steps to create Dropshipping ads on Facebook. Creating Facebook ads for Dropshipping is similar to other conversion ad campaigns. Access the Ad Manager and click on the +Create button, then choose the campaign objective as Conversions and click Continue. Next, name the ads campaign appropriately for your goal and click Continue. Then choose the ad campaign structure: CBO or ABO, depending on your preference.
In the ad set settings, set the budget and schedule that suits your needs. In the effective ad group target settings, you can choose to maximize conversion count and maximize conversion value. Your choice of ad group target will determine the target audience reached: people interested in the product or people likely to make a purchase. Next, select the Pixel you created and share it with the ads account.
In the conversion event section, you have options such as start of checkout, purchase, add to cart,… For Dropshipping ads on Facebook, prioritize the purchase event. As for the conversion event location, select the website and enter the link to your sales website.
When selecting the ad position, note that in a region like the EU, there may be additional taxes. Also, consider excluding some countries, territories like Alaska, Hawaii, when setting up ads. Since these are islands, shipping goods to these locations can be challenging.
Regarding how to target Facebook Ads for Dropshipping, you have two options: broad targeting and detailed targeting. If you choose broad targeting or select the Advantage+ audience, it means choosing a target audience to optimize the budget. With this targeting method, Facebook automatically finds and distributes the target audience that the ad is aimed at. If you choose detailed target audience, you can manually choose the target audience based on factors such as interests, age, behavior, demographics,… Or select a custom audience file, Lookalike audience file. Depending on the product you are advertising, the selected target audience will vary.
Next, choose the ad display location by selecting the Advantage+ automatic position or manually selecting the position (available positions for ads include Facebook, Instagram, Meta Audience Network). You can also choose the ad display position by device type (mobile, computer, or all devices).
Finally, select the Fanpage to run the ad and create the ad post. Here, you can create a new ad or use an existing post to run Ads. When you’ve completed the information, review the ad interface before displaying it and make adjustments if needed. Finally, click on the Publish button to publish the ad.
Notes when deploying Facebook Dropshipping ads
Besides targeting Facebook Ads for Dropshipping, you need to pay attention to the following factor for effective ads:
- Always comply with Facebook policies when creating ads campaigns: the ads content should not contain prohibited words or sensitive images, the language should not make certain commitments, and it should not violate trademark rights. Ensure that images and videos are attractive and do not have more than 30% text.
- In the ad content, you can include product links, but for products that violate policies (functional foods, branded fashion,…), you need to cloak black hat to prevent Facebook from scanning the violating content. The product link in the ad content should not be too long.
- When setting up Dropshipping ads on Facebook, turn off in-group ads to get the campaign approved quickly.
- If you want your ads to appear on Instagram, the ads Fanpage needs to be linked to the Instagram platform. However, one Fanpage can only be linked to one Instagram account.
- In the United States, when setting up ads, pay attention to special ad categories.
- An ads account can add multiple Pixel IDs, but each ID can only collect information about running Facebook Dropshipping Ads for a specific product.
One of the methods to improve the quality of Facebook Dropshipping Ads campaigns is to know how to target Facebook Ads for Dropshipping accurately. We hope that this article will help you to deploy successful ads campaigns.
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Frequently asked questions
You need to conduct A/B testing to track, measure, and evaluate Facebook Dropship Ads campaigns for a specific product. When experimenting, you need to monitor the performance of the ads when changing variables such as target audience, position,… Based on detailed result reports, choose the suitable ad group and increase the budget.
You should thoroughly research your product and potential customer files. Based on the features of researched customers and the file of the target audience that the product is aimed at, determine the accurate target audience. Additionally, you can run ad tests, set up Pixel to track and gather more data when targeting the audience for Dropshipping ads on Facebook.
