With a user base just as massive as Facebook’s, Instagram is one of the platforms that businesses exploit for online sales or product and service promotion. However, during the campaign creation process, the issue of Instagram advertising doesn’t cost money can be frustrating for many advertisers. If you are encountering this issue and do not know the reasons and how to solve it, follow this article.
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What is Instagram advertising?
It is a type of paid ad on Instagram, which is owned by Facebook, promoting a business’s products or services. These ads appear in users’ feeds, stories, and the Explore page in the same format as non-paid content from other Instagram accounts.
The sign to recognize an ad on Instagram is similar to other posts but contains a “Sponsored” label. Moreover, it also features more features than a regular post: URL, call-to-action (CTA) button, and product tags. This type of ad can include images, videos, carousels, or collections.
How does Instagram advertising work?
Before addressing the reasons why Instagram advertising doesn’t cost money, you should know how this type of advertising works.
In 2015, people could create Instagram ads through the Facebook Ads platform. Advertisers have complete control over their ads and how they appear on Instagram. Ads are posted directly from their own account.
Compared to other platforms, this type of ad is cheaper. However, advertising costs can vary if you adjust various factors in your Instagram Ads campaign: budget, target audience group, timing of the ad,…
When creating an Instagram ad, there are two options, and advertisers can turn any post into an ad by clicking on a button similar to Facebook ads. Then, advertisers need to decide where to direct people when they click on the ad. They also determine who will see the ad and how much they want to spend.
You can create a campaign using the Facebook Ads Manager to run ads on Instagram or Facebook. Instagram ads will influence people’s purchasing behavior. Therefore, large and small businesses can create campaigns at affordable prices to find new customers and increase sales.
>>>See more: Is running Google Adwords effective
How to create Instagram ads using Ads Manager?
The process for deploying an Instagram Ads campaign is similar to launching a Facebook Ads campaign. However, you need to link your Instagram business profile to your Facebook page. You’ll need a Facebook Ads account, a Visa/Mastercard, and a Fanpage.
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Next, you’ll follow the steps to create an Instagram advertising campaign, including: selecting the campaign objective, setting the budget and schedule, choosing the target audience, creating the ad format, choosing ad placement, optimizing the ad, etc. During the ad campaign, advertisers often encounter a problem where Instagram Ads do not “bite” or spend the budget. What’s the reason for this issue, and how can it be resolved? Let’s continue with the content below to find out!
Why Instagram advertising doesn’t cost money?
The ads account is restricted
Like other platforms such as Facebook, Instagram has its own regulations, terms, and policies. The platform’s algorithm continuously scans web pages for spam accounts. If your account follows a large number of images, generates many likes, and sends too many messages at once, Instagram may suspect your account of being a spam account.
Additionally, Instagram ads may not spend money due to posting offensive materials, sharing violent content, and using some third-party apps with the ads account.
Instagram account exists for less than 30 days
You must wait at least 30 days after creating your account before you can run Instagram ads. Therefore, the reason your ads may not spend money is that your account has not existed for 30 days since its creation.
Copyright violation
This is a common mistake made by advertisers. When posting images or videos on Instagram, it’s easy to violate Instagram’s copyright rules.
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The account reaches the spending limit
Spending limits often apply to business accounts. They are set for your ads campaign’s budget. Although users can set these limits, they can be changed a certain number of times each day.
However, spending limits are in place to prevent advertisers from overspending on their campaigns. When an ads account exceeds this spending limit, it also causes Instagram advertising doesn’t cost money.
Solutions when Instagram advertising doesn’t cost money
The specific solutions to fix this issue are:
If the reason for ads not spending money is due to a restricted ads account, the solution is to delete ads on the account that violate Instagram’s policies. Or, reduce the number of daily messages, or limit the number of likes and follows on photos.
In the case where the reason is that the Instagram account has not existed for at least 30 days, the solution is to wait for the full 30 days or use an Instagram account that has been created for more than a month and transfer it to the ads account.
If the error of not spending money is due to copyright violations, check the music you attached to the ad video or story and remove it from the post. Avoid using images from other brands with copyrighted logos in your Instagram ad posts.
If the issue stems from exceeding the spending limit of the account, go to the Payment Settings to make changes. Changing the spending limit more than 10 times in one day will restrict features for an hour or more. After making changes, wait about 15 minutes for the new standard to take effect.
With these detailed instructions, it is hoped that you understand and successfully address and resolve the issue!
Maybe you are interested:
- How to run ads on Instagram effectively and optimize costs
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There are several reasons why an ad on Instagram, despite being approved, may not run. To address this, check your campaign settings, targeting options, and advertising budget to ensure everything is set up correctly.
Additionally, you should monitor any notifications or emails from Instagram to understand the cause. If the issue persists, edit the ad and submit a review request through the provided channels for approval.
The cost of advertising on Instagram depends on the target audience, budget, and the competitiveness of the industry, among other factors. However, the average cost per click for an ad on Instagram is $1.44. The cost for 1000 impressions on this platform is $12.35.
