The simplest way to advertise and introduce products, services, or brands is to use image ads on Facebook. This advertising format is the cheapest and most popular method of reaching target customers applied by almost every business. To better understand this type of advertising and how to deploy it, please follow the article below from Optimal Agency now!
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What are image ads?
A type of Facebook ad formats platform consisting of a single still image. These ads appear in users’ News Feeds alongside other organic content and are designed to attract attention and drive engagement.
Creating photo ads on Facebook not only ensures quality but also requires compliance with certain specifications. JPG or PNG format with a minimum resolution of 1080 x 1080 pixels and a ratio of 1.91:1 to 1:1. The main text length is 80 characters, and the title is 27 characters. Maximum file size is 30MB, minimum width x height is 600×600 pixels.
Include text, headlines, descriptions, and an accompanying call-to-action button to provide additional context and encourage users to take action like clicking through to your website or purchase. Facebook image ads are a flexible and effective choice for businesses that want to reach and engage their target audience on Facebook.
Advertisers can create photo ads with high-quality images to showcase products, services, and brands in a visually appealing way. At the same time, increases awareness of brands, products, and services. Photo ads appear in multiple Facebook, Messenger, Instagram, and Audience Network placements and support multiple aspect ratios.
Why should businesses use image advertising?
Known to be a popular ad format suitable for many campaigns with branding or conversion goals. Below are the benefits that image advertising brings to businesses:
Introduce products and services visually
Image advertising has a strong, intuitive impact with the ability to convey clear, easy-to-understand messages. With the ability to quickly grab users’ attention as they scroll through their News Feeds. Using high-quality images in advertising will help introduce and promote products, services, and brand messages intuitively and attractively.
Easy to do
Compared to other ad formats, Facebook image ads are easy to implement and require fewer resources. The simplicity of this creation process makes image advertising a convenient and accessible choice for businesses of all sizes. It allows for the creation of visually engaging, engaging content to support marketing efforts quickly.
Increase interaction
Advertising content with visual, vivid images will help create higher interaction rates than posts with only text. Image ads encourage users to stop to view and interact with content. Whether it’s liking, commenting, clicking through to learn, or sharing with others.
Facebook users prefer visual content over text-heavy posts. By using image ads, brands can meet the interests of their target audience and increase engagement and conversions.
Storytelling ability
Images can tell a story and evoke emotions in viewers more than plain text. Businesses can use image advertising to convey brand stories. Or promote and introduce outstanding features of products and services and highlight customer experiences.
Flexibility
Not only is it easy to do, it can tell stories and increase engagement, but image ads are also used for different marketing goals. Including increasing brand awareness, promoting products to increase sales, generating leads, etc. You can easily customize ads to suit campaign goals and different audiences.
Cost savings
Compared to video formats, image ads often cost less and require fewer resources. Brands can create visually appealing images easily and on a budget.
How to set up image advertising on Facebook
You can create image ads from Meta Ads Manager or image post ads from your Facebook Page. To be able to create Facebook ads, you need to prepare materials such as a Facebook advertising account, Visa/Mastercard, Fanpage. After preparing all the ingredients, follow the steps to create an ad as follows:
Go to Facebook Ads Manager and click the Create button to start creating a new ad campaign. Next, choose a marketing goal that matches your campaign goals such as increasing brand awareness, increasing engagement, increasing traffic,…
Next, determine your ad targeting by specifying demographics, behavior, interests, and location. Next, set your advertising budget and schedule, including daily or lifetime budget options. Next, choose where your ad will appear, including Facebook News Feed, Instagram News Feed, Stories, Audience Network, and Messenger.
At the Ad level, choose one of the following options: Create an ad, use an existing article, or use a Creative Hub mockup. Here, select Create a new ad with 1 of 2 formats including: Single image/video and Carousel.
Now select Add Media File and then select Add Image. You select the Single Image Option for your ad format and upload your high-quality image. Then add titles, text, call-to-action buttons, and other ad elements as needed.
Review your ad settings, targeting options, and ad creative to ensure everything is set up correctly. Finally, click Publish to launch your image ad campaign.
After creating image ads, regularly monitor ad performance through metrics: impressions, clicks, click-through rate, conversions, and return on ad spend (ROAS), … Based on this data you can optimize your campaigns and make informed decisions for your upcoming advertising strategy.
Methods for creating effective image ads
When creating image ads on Facebook to achieve the best results, you need to pay attention to the following issues:
Use the recommended aspect ratio
Different ad placements on Facebook, Messenger, Instagram, and Audience Network require different aspect ratios. You can use an aspect ratio of 1:1 for Facebook Feeds and 9:16 for Instagram Stories. Using the asset customization features in Ads Manager, you can use one image for different aspect ratios and ad positions.
Use high-resolution images
To create attractive ads you don’t need professional photography skills, you need to ensure your media files are of adequate size and quality. Ensure that key elements of your ad, such as the product or call-to-action button, stand out in the background. Use contrasting colors and visual hierarchy to direct users’ attention to the most important parts of your ad.
Display brand or logo
People will interact more with brands they know or brands that are truly trustworthy. By adding a brand or logo to an advertising image, it helps add credibility to the brand.
Additionally, you can show people using your product or service so people can visualize themselves using that service. This is effective for showing similar ads to the people you’re targeting.
Focus on the message
By cutting close to the important parts of your image ad, you can attract the attention of your target audience. If you want to show multiple images in the same ad, we recommend using the carousel format.
Experiment with visual elements
Try exploring different images and formats before finalizing your ad and previewing how it will appear in different contexts. Use tools like Creative Hub to fine-tune your ad’s visual impact before publishing.
Optimized for mobile devices
Most people use mobile devices, so make sure your ads are optimized for mobile devices. Use square or vertical photos that fit smaller screens, and test your ads on different devices to ensure they display correctly.
Above are detailed instructions on how to create image advertising on Facebook. Hopefully, this information will help you implement effective Facebook Ads campaigns to promote products and services.
Please see more:
- Reasons why Google Ads ads are not showing
- Differences in advertising between Facebook and TikTok
- How to optimize Facebook Ads advertising costs for high efficiency
Frequently asked questions
You can use photo ads on Facebook when you want to increase the number of visitors to your website create a quick ad, or you want to increase product or brand awareness. To achieve those goals, you need to use high-quality advertising images, with standard sizes according to regulations, and should create a single focus on the important part or introduce the people who use the product service.
When you create an image ad, you may need to upload new photos from your computer. If the file size is large, the image may take longer. In case you have problems uploading a photo, check if the image format is PNG or JPG, the maximum image file size is 30 MB. You’ll need to have the Page admin or advertiser role, ensure the browser version you’re using is recent, and need a strong Internet connection to upload files.
