Facebook advertising is a method favored by many businesses to reach target customers, promote products and brands, and boost sales. When running ads on Facebook, you need to deposit funds and pay fees to continue maintaining the ad campaign. If you’re unsure how to do this, please refer to the instructions for depositing money to run ads on Facebook below!
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How to pay for Facebook ads?
When running ads on Facebook, you need to deposit money into your account to facilitate the promotion of products and services, thereby increasing your reach to target customers and boosting sales. There are two ways to deposit money for Facebook ads: doing it yourself or hiring a service to add the funds. If you hire an agency to run ads, you’ll need to pay them. If you run ads yourself, you’ll need to pay Facebook directly.
If you pay Facebook directly, you should be mindful of the payment method, the account used for payments to Facebook, and whether your ad account has any outstanding debts, etc. You should also add your desired payment methods to the account. To pay for Facebook ads, you must have admin rights to the ad account. The first time you run ads, you must set up manual payments. If you’ve previously paid Facebook, the payment will default to automatic. Depending on your country and currency, you can choose a suitable payment method.
Facebook ad payment methods
Before moving on to the guide on adding funds for Facebook ads, let’s explore the most commonly used Facebook ad payment methods. Each method has specific features and use cases. Depending on your needs, you should choose the most appropriate payment method:
Payment via Visa card
The most popular payment method for ad fees is through a Visa/Mastercard, due to its convenience and simplicity. Moreover, this type of card is internationally enabled and supported by Facebook. To deposit money to your account and pay, you need to add your card information to the ad account. Additionally, you need to ensure that the account has sufficient funds to run the ads.
When using a Visa card for payment, you can use three different types of cards: Debit, Credit, and Prepaid. For Debit and Prepaid cards, you need to deposit money into the account before you can make payments. With a Credit card, the bank will pay upfront, and you’ll need to settle the amount at the end of the month. If you choose to pay via Visa, it’s recommended to register with banks like Vietcombank, Techcombank, BIDV, etc. When obtaining a card, you need to activate it for international payments.
Payment with coupons
Besides Visa cards, you can use coupons to pay for your ad campaign costs. Coupons on Facebook are considered as “Coupons.” These can be used to cover part or all of the advertising service costs. However, to obtain coupons, you need to be a significant and reputable advertising agency in the Marketing industry.
Preloading funds into the ad account
Another payment method is preloading funds into the ad account. This method is suitable if you want to intensify your advertising activities and increase visibility to customers. With a Visa card, you can only pay a limited amount per day. This limit may vary depending on the credibility of the account and the payment history with Facebook.
If you preload funds directly into the account, these limitations won’t apply. When you preload funds, the ads will run continuously. This is suitable for short-term ad campaigns that need to attract many customers.
However, you should be cautious when using this payment method because if the ad account gets locked, the funds inside will be frozen. At this point, you may lose all the money in the account. Before choosing this method, you should plan your budget carefully to avoid interruptions in the ad campaign due to insufficient funds.
Additionally, in Vietnam, advertisers often use the Momo e-wallet to pay for ad costs. Momo automatically saves the invoice information and sends a payment reminder whenever the ad is due, preventing the ad from being paused. Alternatively, you can preload funds into a PayPal e-wallet to pay for Facebook ads securely. Paypal is linked with many banks and credit cards, helping to manage finances effectively.
Instructions for depositing money to run ads on Facebook
Follow these steps to deposit money for Facebook ads:
Log in to the Facebook ad account that is running the campaign. Then, access the Facebook Ads Manager.
In the upper left corner of the screen, click on the three horizontal lines and select “Billing.” Then, select “Payment Settings” and choose “Add Payment Method” if this is your first time setting up manual payments.
Next, select the payment method, such as Visa/Mastercard or coupons.
If Facebook prompts you to enter card information when selecting Visa, ensure that the information is accurate. Click “Continue” to confirm. Now, click “Deposit money” and enter the amount you want to add to the account. Once confirmed, check your account balance. The funds you add will remain indefinitely as long as your account is not locked. However, you should plan your budget and ad duration accordingly because Facebook will not refund any remaining balance to your card.
To set up automatic payment methods, access Facebook Ads Manager, then click on “Billing & Payment Methods.” Next, select “Payment Settings” and then “Add Payment Method.” Choose “Automatic Payment,” enter the payment details, set a payment threshold, and click “Continue” to complete the setup.
If you need to edit the ad account’s payment method, go to “Billing & Payment Methods,” select the payment method you want to edit, update your payment details, and click “Save Changes” to finish.
Why can’t you deposit money to Facebook ad account?
You’ve followed the guide on adding funds for Facebook ads but couldn’t successfully deposit money to your account. Here are some common issues and effective solutions:
Payment card not supported by Facebook
Facebook ad services only support three types of Visa cards: Prepaid, Credit, and Debit. If your card belongs to one of these three types but Facebook still shows an error message, it may be because the international payment feature of the card hasn’t been activated, or the card information is incorrect. To fix this, check if the card has international payments enabled and verify the card information you entered. If the error persists after checking, contact Facebook’s customer support.
Payment card on Facebook’s restricted list
During ad campaigns, many cardholders from Sacombank, Agribank, and MB Bank have defaulted on payments to Facebook. As a result, Facebook has placed these cards on a restricted list. If this happens, you should switch to a different bank account to make payments. Add a new payment method to avoid campaign suspension, or contact Facebook’s customer support.
Payment method is suspended
Most payment method suspensions or freezes are due to security reasons. If Facebook detects unusual activity, a history of defaulting on ad payments, or suspects that a stolen card is being used, it will suspend the payment method. The solution is to contact customer support, explain the situation, and provide evidence that the account hasn’t violated Facebook’s policies. Then, request assistance in restoring the ad payment method.
Card has insufficient funds or ad payment debt
If your card doesn’t have enough funds to add money to facebook ad account, you’ll receive an error message. In some cases, you may not have paid off previous transactions, which is common among businesses and individuals using Visa credit cards. To resolve this, check your account balance and ensure enough funds are available. Also, check for any outstanding debts from previous transactions. If there is a debt, pay it off immediately to continue running ads.
Card declined payment
This error occurs when there is an issue with your card. If Facebook sends a payment request but the card declines it, you’ll receive an error message. To fix this, check your card balance and ensure that the ad payment amount doesn’t exceed the card’s payment limit. If the issue persists, contact Facebook’s support center for further assistance.
Optimal Agency have successfully guided you with instructions for depositing money to run ads on Facebook. We also shared related issues concerning adding funds to your Facebook ad account, hoping that you can gain useful knowledge to maintain a stable and effective ad campaign.
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FAQ
The timing for adding funds to a Facebook Ads account depends on the goals and budget of your ad campaign. You can set up automatic payments or deposit money as needed.
If you deposit money to your Facebook ad account but don’t use them all, the remaining balance will be saved for future ad campaigns. Facebook doesn’t allow you to withdraw the balance back to your card.
If you encounter errors when depositing money, check your account balance to ensure sufficient funds for the transaction. Also, consider any previous debts and add at least two payment methods to the account. Additionally, check the card’s payment limit compared to the amount you need to pay. If the error message persists, contact Facebook’s support center.
