A backlink is a tool used in off-page SEO optimization, where you place links from your website on other websites to improve your position on search engines. The main purpose is to boost your website’s ranking while also attracting traffic from those websites. When you visit a website and find yourself redirected to another site through a link, that is an experience of using a backlink. So, what benefits do backlinks provide? How to place backlinks effectively? Follow this article by Optimal Agency now!
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
What is a Backlink?
A backlink is simply a link from other websites pointing to your website. In SEO strategy, having many quality backlinks is a top priority to improve rankings on SERP. A website is considered high-quality and ranks well when it has many quality backlinks pointing to it. Backlinks are closely related to the following definition:
- Anchor text: This is the keyword phrase used to create the link. Typically, the main keyword of the article or webpage is used as the anchor text.
- Internal link: This is a link within the same website.
- Dofollow link: When creating a backlink, if you use the dofollow attribute, it signals to search engines that they should consider this link and use it in ranking calculations.
- Nofollow link: In contrast to dofollow links, nofollow links prevent Google bots from accessing the link for evaluation.
- Low-quality link: These are poor-quality backlinks, coming from websites that violate community standards, spam websites,…
What is a good backlink?
A quality backlink is:
- Backlinks come from websites with high PageRank (PageRank is a basic index to evaluate Google’s website quality).
- Backlinks come from websites with engaging and quality content.
- Backlinks come from websites related to the same topic (for example, if your website sells mobile products, receiving backlinks from websites related to this topic is very beneficial).
- Backlinks come from websites with .gov or .edu domain extensions.
- Backlinks come from websites that have few outbound links (Link out is the number of links pointing out per page; ideally, a page should have fewer than 15 outbound links).
How to place backlinks effectively?
To build an effective backlink, you can consider the following steps:
Book reputable news pages
First is booking PR articles on online news sites, which is considered a form of quality backlink. Typically, these articles focus on promoting a company’s product or brand and usually contain one to two links that you can place back to your homepage, helping to strengthen the homepage’s power. Major newspapers often apply a rel=”nofollow” to these links. The cost of posting such a PR article can range from 2 million to 10 million depending on the size and credibility of the newspaper.
Forum Posting
Forum Posting is one of the common backlink methods that SEO-ers frequently use. This involves participating in online forums, posting articles, and inserting links into those articles. However, the quality of links from forums is currently declining due to the increase in SPAM posts. Google devalues posts that have SPAM characteristics, leading to a reduction in the value of links from forums. To optimize the effectiveness of forum links, you need to select quality forums and focus on creating compelling content, write SEO standard content correctly. Google will only index links from forums that have quality content, and links without quality content will not contribute to the backlink strength of the website. When participating in forums, choose reputable and high-quality forums, and limit inserting too many links in one post to ensure the link density is as high quality as possible.
Guest Post
Guest Post is a fairly common and high-quality backlink method. In SEO, choosing guest post pages in the same field as your website is important to ensure backlinks’ quality. Guest posts from personal blogs usually bring higher value and avoid the situation of link spam. Typically, each guest post allows a maximum of two links; you can flexibly place them in articles needing SEO or on the homepage. There are two ways to implement links from guest posts: exchange guest posts with pages in the same field or buy links from quality guest post pages. The cost for each guest post page usually depends on the quality of the page. If your page is strong and has quality content, it might rank high with the target keyword. This will help you effectively implement an overarching SEO strategy.
Social bookmarking
Social bookmarking is an important form of link where you can bookmark or share articles from your website on social media platforms. Performing social bookmarking has many benefits, including increasing traffic to the website, promoting the website on SMPs, boosting keywords in your SEO strategy, and helping Google index the articles more quickly. If your content is appealing and high-quality, it has the potential to be shared freely across SMPs by the user community. Popular social bookmarking sites currently include Twitter, Pinterest, Reddit, Scoop.it,…, where you can engage in social bookmarking activities.
Link Profile
Profile links are usually created on websites that allow users to create personal profiles, such as forums, social networks, or other websites. On these profiles, you can place links to your homepage to create additional referral domains, helping your website diversify its referral domain sources. For example, the Brands Vietnam page is an example of profile link creation. When you place profile links, there are several benefits you can gain. Firstly, you can place links on quality websites. Secondly, building profile links is free. Thirdly, it helps diversify the sources of links from different web platforms. Finally, it also helps you cover keywords related to your product or company brand on search engines like Google.
Link Comment
It can be categorized into two types: link comments on forums and link comments on 2.0 blogs. For 2.0 blogs, these are usually pages like Blogspot or WordPress. An important tip when doing link comments is to choose articles related to the content of your page. Hence, when you comment and place a link in your personal information section, it will redirect to your homepage. Moreover, leave valuable comments for the article owner. This can make them consider and approve your comment, thereby creating backlink links from comments to your website. Additionally, there are other types of links such as links from PBN (Private Blog Network), links from Wiki pages, links from videos… These types of links are also considered quite quality.
Blog
Currently, many platforms support building 2.0 blogs for free and for a fee. From this, you can create blog pages and place links back to your SEO-optimized website. Some popular 2.0 blog platforms include Blogger.com, WordPress.com, WIX, Weebly… all of which provide free blog creation services. We advise that when creating a 2.0 blog, you should create a subdomain based on your brand name to ensure safety for your blog system. Also, when building a 2.0 blog, you should invest in content for those blog pages rather than spamming articles. If you create quality content, Google will index the articles on your blog, thereby increasing the quality and effectiveness of your SEO strategy.
Importance of Backlinks
The benefits of using Backlinks are as follows:
Improve search ranking
Backlinks have been considered one of the most important factors in increasing website rankings on search result pages. With each quality backlink, your website has a higher chance of rising in the rankings.
Faster indexing
In addition to improving search rankings, backlinks also help search engines discover your website quickly. These links attract Google’s search bots to your website. If placed naturally and effectively at many “prime” locations, search engines will immediately introduce your website to users. Due to backlinks, your website will have a faster search and indexing capability. This advantage is useful for new websites.
Attract traffic from backlink sources
Another benefit of backlinks is attracting traffic from backlink sources. Instead of just having direct traffic to the website, you will have the opportunity to reach new customers through these links. Traffic from backlinks often has a high conversion rate and a low bounce rate, helping to increase the investment performance of the website.
In the above article, Optimal Agency has shared with you the detailed content in the most accurate way. Hopefully the information we have listed can help people understand the concept of Backlinks and how to build backlinks effectively, contributing to the success of website advertising campaigns.
Please refer to:
- How to promote your website effectively that you cannot miss
- How to run ads for Website effectively in 2024
- Things to pay attention to when developing a website
FAQ
Backlinks are an important part of the SEO strategy for any website. There are various types of backlinks, each with its impact and value. Common types of backlinks include links from forums, blogs, news sites, wiki pages, video-sharing sites, social media, and many other platforms. Each type of backlink has its features. pros and cons, and a reasonable combination of these types can strengthen the SEO power and create a diverse and effective strategy.
It is used to increase the number of links pointing to a website. However, using automated tools can pose risks such as spamming and violating the policies of search engines. Automated backlinks are often not considered high quality and can lead to negative consequences for SEO, including penalties from search engines. To achieve the best results, backlink building should be done naturally and thoughtfully, focusing on the quality and relevance of the links.
