In a business’s marketing strategy, advertising is an indispensable part. By using advertising forms in marketing, businesses can attract and reach many target customers, improve sales, and increase brand recognition. In this article, Optimal Agency will introduce the types of advertising commonly found in a business’s marketing plan.
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What is Advertising in Marketing?
Advertising in marketing is a communication activity aimed at promoting a business’s products or services. It is an essential tool to help businesses reach and introduce products and services to potential customers.
The goal of advertising is to help businesses attract and reach more customers. At the same time, increases customer interest in the products and services that businesses provide and increases sales. Advertising helps businesses build brand awareness, create connections with customers, and increase brand reputation.
Advertising is an important part of marketing that helps businesses reach more customers and develop their brand. In marketing, advertising aims to create awareness, generate interest, and sell products or services. To achieve that, ads must be displayed to the right target audience at the right time.
There are many different forms of advertising in marketing, each with its strengths and weaknesses. You need to choose the right type of advertising and create a creative and effective advertising campaign. By correctly identifying the target audience and their needs and desires. In advertising, there are many channels to reach the target audience through television advertising, radio, social networks, email, paid search advertising,…
Benefits of using advertising in marketing
With the ability to allow businesses to reach large target audiences and promote products and services. Advertising brings the following benefits to businesses:
Reach a larger audience
The explosion of 4.0 technology and the development of digital advertising help businesses reach a large number of target customers. Ads can be seen by everyone globally. Then your business can promote and sell products and services to a large number of customers.
Increase brand awareness
One of the main benefits of advertising is building brand awareness in the minds of customers. When customers see an advertisement, they begin to have a clearer understanding of the brand and what it offers. If your brand provides value to customers, they will share it with others, leading to more people knowing about your brand.
Improve sales
By using advertising forms in marketing, more and more people will have access to advertising and know your brand. If they need your products or services, when they see your ad, they will click to continue reading to find out more information. If the products or services you provide to customers bring many benefits, they will buy. This means that your business can sell a large number of products and services.
Create competitive advantage
If you can create an effective advertising campaign, it will help your business increase its competitive advantage over your competitors. In particular, you can give outstanding features of the products and services you provide and why customers should choose your brand.
Build customer loyalty
Not only does advertising promote products and services, it also helps businesses build loyalty. By bringing more value to customers when buying and using products and services. If you have good customer service, quality products, and advertising that hits the customer’s psychology, you can attract and retain customers to come back for the next purchase.
Popular forms of advertising in marketing
Television advertising
This form of advertising utilizes television channels to broadcast commercial advertisements. It’s a popular advertising method for businesses aiming to reach a large audience. Television advertising offers broad coverage and reaches various target customer segments.
Using visuals, sound, colors, and motion to communicate advertising messages helps capture viewers’ attention. However, this type of advertising comes with high costs, especially during prime time slots, and measuring the effectiveness of television advertising can be challenging.
Newspaper advertising
Newspaper advertising involves using print publications to convey advertising messages. Print publications used for advertising include newspapers, magazines, etc. This advertising method is reliable and cost-effective. However, newspaper advertising is often seasonal, depending on publication dates, and its effectiveness can be difficult to measure.
Facebook advertising
This is one of the popular advertising forms in marketing. It’s an online advertising service provided by Facebook to display promotions, offers, or products to target customers and affiliated social networks.
With Facebook Ads campaigns, you can reach potential customers and maximize brand awareness and sales. Customizable targeting and flexible budgeting options help save advertising costs. Various advertising effectiveness measurement tools are available through the Facebook Ads Manager.
TikTok advertising
Similar to Facebook, TikTok is a social media platform attracting a large number of target customers. With diverse advertising forms on TikTok, including in-feed ads, top-view ads, spark ads, branded effects, and branded hashtag challenges, this advertising type effectively conveys powerful messages, and reaches a large customer base, increasing conversion rates and sales.
YouTube advertising
YouTube is an entertainment platform for sharing videos with useful information and is an effective platform for advertising business products and services. With various advertising forms such as TrueView ads (skippable), bumper ads (short), live video ads, and overlay ads, it effectively delivers messages through video, banners, images, etc.
Google advertising
Among the advertising forms in marketing used by businesses to reach target customers and increase sales, Google Advertising offers various types, including Google Search Ads, Google Display Network, Google Shopping, Google App, etc. This advertising type can be measured for effectiveness through analytics tools like Google Analytics, Google Search Console, etc.
Microsoft ads
Similar to Google, this advertising form promotes business products or services on Microsoft platforms. With various advertising options such as advertising on Bing, LinkedIn, Xbox, etc., Microsoft Ads, despite having a narrower reach compared to Google, offers high conversion rates and easy effectiveness measurement, displaying on platforms like Bing, Windows, Microsoft Office, and Xbox. Video advertising on Xbox attracts customer attention.
Advertising on E-commerce Platforms
Among the advertising forms in marketing, this form helps businesses reach many target customers and increase sales. This effective advertising form, especially for online retail businesses, includes advertising on Shopee and TikTok Shop, widely used forms of advertising.
Advertising through Key Opinion Leaders (KOLs)
Businesses can collaborate with influential individuals in the community to promote their products or services. Through this advertising form, businesses can reach a large number of target customers, enhance brand recognition, and increase sales.
Email Marketing Advertising
This is an easy way to effectively reach target customers who have shown interest in your business. To implement email advertising, businesses need to develop their email lists and consistently attract more email addresses to that list.
This form of advertising is quite common and widely used, particularly in specific industries such as pharmaceuticals, real estate, education, etc. The purpose of Email Marketing advertising is to inform customers about products, and services, provide useful information, show appreciation to customers, and build relationships between businesses and customers.
This advertising type has low costs and brings certain benefits, helping businesses reach customers, increase purchase rates, and contribute to revenue growth.
These are the most common advertising forms in marketing today. We hope this information will assist you in selecting the appropriate advertising form and implementing advertising campaigns for the highest effectiveness.
Please see more:
- What is Google marketing platform? Outstanding features of Google Platform
- Video marketing trends in 2024
- What is new in B2B marketing trends 2024?
Frequently asked questions
Digital advertising is the most popular type of advertising due to the explosion of technology 4.0 and the development of social media. This type of advertising is often very specifically targeted to the target audience and is more cost-effective than other advertising methods.
While digital advertising has become more popular, Direct Mail still has an important role to play. Especially to reach local markets or specific demographic groups that respond better to physical mail. It is effective when personalized and used as part of an integrated marketing strategy that includes both digital and traditional methods.
