Tiktok is an effective advertising and sales channel chosen by businesses to reach potential customers and increase sales. However, the situation where Tiktok ads don’t pay off often affects the performance of the Tiktok Ads campaign greatly. In today’s article, let’s join Optimal Agency to learn the reason why TikTok ads don’t pay off and how to fix it effectively!
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What is Tiktok advertising without paying money?
When running ads on Tiktok, it is impossible to avoid the situation where ads take money very slowly or even don’t take money at all. The error of Tiktok advertising not paying money is the phenomenon where Tiktok does not charge for impressions but charges for clicks.
In addition, a sign that Tiktok ads do not pay well or are delivered slowly is that the number of clicks on the ad is very low.
Unlike Facebook Ads, TikTok ads charge mainly based on interactions on each advertising video. At first, Tiktok ads were delivered as usual. Then two cases happen: if the ad has interactions, the campaign works normally and makes good money. On the contrary, the campaign will be affected, the advertising rate will decrease.
Most Tiktok users rarely click on links to interact with advertising videos, so the phenomenon of Tiktok advertising not costing money happens often.
Tiktok ads that don’t cost money are different from ads that don’t show up. Because the initial ad works but doesn’t use up the daily budget you’ve allocated. That leads to reduced campaign performance and a slowdown in advertising.
Summary of reasons why TikTok ads do not pay off and how to fix it
The error of Tiktok advertising not paying money comes from the following common causes:
Ads are not interactive
The error of advertising not costing money occurs when you set up a cost-per-interaction (CPC) campaign. With this fee calculation method, if your ad is distributed and reaches a lot but has no interaction, that ad will not cost you anything.
Ad reported
In case your advertising content is not suitable for the target audience or the ad is repeated too many times, users feel uncomfortable. This may cause some of your Tiktok ads to be reported by users. At that time, Tiktok will limit the display of that ad or pause the ad.
Poor quality of advertising content
Tiktok is a platform that allows video advertising with creative content, attracting customer interaction. However, many advertisers often reuse old content from other platforms: YouTube, Facebook, Instagram,… to save time.
Tiktok advertising has strict regulations on display, video and audio quality, and unique and creative content. Therefore, if your ad has poor content quality, Tiktok will limit its distribution and display, leading to slow payment.
Use a personal advertising account
On Tiktok, there are 2 types of Tiktok advertising accounts: personal accounts and Agency accounts. In particular, personal Tiktok Ads accounts have low reputation, low deposit budget, and many limitations in advertising features and the ability to earn money.
Object target errors
With conversion advertising, if it is not delivered to the right target audience in need, the ad will likely not gain interaction from users. When setting up advertising using the interaction-based charging method (CPC). This is the main reason why Tiktok ads don’t pay off. Here are some common mistakes when targeting your target audience:
The target is too broad
When you target your ads based on just a few single characteristics without using additional filters to narrow down your audience. At that time, the scope of your ad distribution on Tiktok will become too large.
The target is too deep
If you target the target audience in too much detail about the audience’s characteristics, the customer file will be limited in the number of people it can reach. Therefore, your ads targeting too specific a user group will lead to poor visibility, little interaction, and slow monetization.
Target overlap
In case you target too many audience groups and impose conditions on advertising. This can make it difficult for Tiktok to deliver ads to the right target audience. When ads are not displayed to potential user groups, it leads to poor interaction and reduced advertising effectiveness.
Bid low
If the ad has attractive content and targets the right target audience, the bid price is too low. This will make it difficult for you to compete with other ads for impressions and engagement. Setting your bid per interaction too low means your ads can’t compete with your competitors for impressions or clicks.
How to fix TikTok ads do not pay off effectively
After finding out the reasons why TikTok ads don’t pay off, please refer to the solutions we offer below!
Set up cost-per-impression (CPM) billing
Instead of setting up an advertising campaign on Tiktok using the fee-per-interaction method, you should set up an advertising goal using the fee-per-impression method. This is to ensure that even though ads have no interactions, they still spend money.
Invest in quality advertising content
If you want your ad to have more interactions, optimize your ad content. Make it creative and engaging to motivate more viewers to interact with the ad.
When optimizing advertising content, you also need to ensure that the advertising content is suitable for the target audience group. In addition, you should focus on investing time in researching new, creative, and unique content to fit your Tiktok Ads campaign.
Fix reported ads
In case you find that the ad receiving a report is unjustified due to bad behavior by a competitor or accidentally clicked by the user. Submit a review request to TikTok to reopen your ad.
Use Tiktok Agency advertising account
If the reason Tiktok ads don’t pay off is due to the use of personal advertising accounts. You should use the Tiktok Agency account provided by Tiktok’s official partners. By renting an account to use, you can fully experience the features and advertising formats to deploy an effective Tiktok Ads campaign.
Target the right target audience
For ads to be distributed to the right audience to increase conversion rates and optimize costs, you need to identify and target the right target audience. If your target is too broad, you should re-optimize the target audience by adding information about gender, age, interests,… when targeting.
If your targeting is too narrow, focus on basic targeting to expand your reach and attract more potential customers. If your targeting is overlapping, select the key conditions and characteristics of the target audience without imposing too many detailed conditions to avoid overly narrow targeting.
Set the right bid
You should adjust your bid to match your advertising goals. For advertising on TikTok, use the Smart Optimization feature so that the system automatically optimizes bids effectively.
Understanding and understanding the reasons why TikTok ads do not pay off is essential to come up with appropriate solutions. When running ads on Tiktok, you need to regularly monitor to detect problems and find the causes and most effective solutions to help the campaign achieve the best performance!
Please see more:
- How to register a TikTok shop account quickly and simply
- Facebook Ads payment thresholds important 2024
- 10 e-commerce trends most popular today
Frequently asked questions
A common reason why Tiktok ads don’t spend is because it’s still in the machine learning stage. In this initial stage of ad delivery, Tiktok is on a mission to discover the right audience for the ad group. However, this phase is more like a test, and Tiktok will not use the entire budget immediately.
This error can also be caused by ads being paused because you missed a payment or have reached the maximum limit available on the card. Most new ad accounts usually have an automatic spending limit of $50/day.
If the ads don’t pay off, it means Tiktok ads don’t use up the daily budget you allocated to them. As for ads that don’t show, they mean ads that don’t achieve expected results or show up on Tiktok regardless of your budget and campaign. This causes inadequacy because the budget has been spent but your ad shows no views or interactions.
