SEO keywords are words or phrases that appear on a website and are optimized to help search engines better understand your content. They play a crucial role in defining the topic and improving the website’s ranking on search engines like Google. In today’s article, Optimal Agency will explore the concept of SEO keywords, how to classify and tips for choosing the right SEO keywords. Specifically, we will discuss two important types of keywords: Phantom Keyword, which helps increase traffic, and Long-tail Keywords, which enhance the conversion potential of your website.
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What is an SEO keyword?
SEO keywords are phrases tasked with describing the content of an article and the topic of the website. The SEO optimization process for a website typically begins by identifying and using keywords, as they play an extremely important role. Due to SEO keywords, search engines like Googlebot and users can easily find and understand the content of the website. Simply put, when users enter a search query related to a specific topic, they use keywords that reflect their needs. The search engine will return the most relevant results for that query.
For instance, if a user searches on Google with the keyword “men’s basketball jerseys,” Google will try to determine the topic and content of this query. If your website uses the keyword “men’s basketball jerseys” or related phrases like “men’s jerseys,” “Nike jerseys,” “top basketball jerseys,” there’s a likelihood that Google will prioritize displaying your page in the search results.
What are the common types of SEO keywords?
There are four popular types of SEO keywords that you can consider. In particular:
Informational keywords
These are keywords that users typically use when they want to learn about a specific topic. They often include question words like “what,” “how,” “where,” “method.” Notably, not all informational keywords contain question words, but they are still informative. For example, phrases like “how to plan SEO” or “SEO keywords” are still considered informational keywords, even though they don’t contain question words. The main reason is that the searcher usually intends to gather information.
Navigational keywords
These are keywords that users often use to access a specific page or website when they don’t remember the exact URL or don’t want to type the full name of it. This type of keyword often shows that the searcher knows where they want to go. Users who know about the company or product beforehand might do so due to the popularity of the brand or website. Navigational keywords help guide users directly to specific websites or find exact information.
To optimize navigational keywords in SEO, you need to ensure that your website is closely related to this keyword, especially if it’s related to your brand name. Use navigational keywords in titles, meta tags, and other key locations when writing about your product or service to help search engines understand the link and value your website highly.
Transactional keywords
Also known as conversion keywords, these are the keywords that users use when they have decided to purchase a product or service. Transactional keywords indicate a readiness to buy or perform a specific action. They have a higher conversion potential but are usually highly competitive. Therefore, finding long-tail transactional keywords with low competition is crucial for SEO. Transactional keywords reflect the intent to buy or act immediately. Thus, you should focus on realistic targets that can generate conversions.
Commercial investigation keywords
Commercial investigation keywords are keywords that users employ to search for and compare products or services before making a purchase decision. These are the keywords that users use when they want to learn more about a product or service before making a purchase decision. Commercial keywords indicate that the user is in the research and consideration stage. They have a higher conversion potential compared to informational keywords.
Tips for choosing the right SEO keywords
To choose the right SEO keywords, you can consider the following ways:
Learn about competitor traffic keywords via SEMrush
Many SEO tools quickly reveal competitors’ strategies, and SEMrush is one of those tools. SEMrush is not only a versatile tool but also a valuable source for analyzing metrics on competitors’ websites. Besides tracking the number of backlinks, anchor text, and other metrics, SEMrush provides information on the keywords that generate the most traffic for competitors. From this information, you can gain a better understanding of your competitors’ SEO strategies and feel more confident in building your keyword set.
Prioritize long-tail keywords
Based on detailed information from users, build a set of long-tail keywords that meet their search needs. In practice, more than 80% of customers use long-tail keywords when they want to find out about specific information. With long-tail and detailed keywords, SEO becomes easier and more cost-effective to achieve high rankings on search engines.
Choose high-profit value keywords
To assess the success of an SEO campaign, it is more important to focus on the conversion rate than just traffic metrics. Most businesses want their websites to appear at the top of search results, hoping to increase revenue. However, SEO practitioners can make the mistake of focusing only on high-traffic keywords while neglecting conversion rates. Instead, choose commercial keywords that customers actually need and are searching for. This way, you can avoid attracting hundreds of thousands of visits but achieving only negligible revenue.
Keywords should encompass the content of the article
We all recognize the value of keywords and the importance of them matching the content to achieve the highest SEO effectiveness. However, your ability to turn keywords into useful content for readers depends on your skills. A common question is whether you should insert unaccented keywords into the article. These factors together create a thorough consideration process, helping you choose the most suitable keywords to implement your SEO strategy. This is also things to pay attention to when developing a website.
Use Google Analytics and Webmaster Tools to search for keywords
Google Analytics and Webmaster Tools are indispensable tools for SEO practitioners. Interestingly, when you connect Google Analytics and Webmaster Tools, you get a more comprehensive view of the keywords hidden by Google (not provided). With these keywords, you can better understand user search needs and gather more ideas for your keyword set.
Find synonyms for keywords in the dictionary
Repeating keywords too often can make content dry and boring for readers, lacking naturalness. So how do you solve this problem? One solution is to consolidate keywords or use synonyms for the main keyword. This way, you can still keep the search engines aware of the keyword you want to optimize, while creating more diverse, flexible, and appealing content for readers.
Get more ideas through Google and Neil Patel
Both Google’s Autocomplete feature and Neil Patel’s Ubersuggest provide meaningful keyword suggestions. However, Ubersuggest does not yet support the Vietnamese or data from the Vietnamese market. If you are doing SEO for a website in the domestic market, using this free tool may be limited. However, you can still rely on Google’s Autocomplete feature. This feature will offer long-tail keyword suggestions that reflect the actual search habits of users.
In the article above, Optimal Agency hopes that the information we have listed can help you understand the concepts of SEO keyword types and choose the right SEO keywords, contributing to your website campaign.
Please see more:
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FAQ
Building an SEO keyword set is an important process in your search engine optimization strategy. To build an effective keyword set, focus on researching keywords appropriate for your industry, customer base, and business goals. First, use keyword research tools like Google Keyword Planner, SEMrush, or Ubersuggest to identify popular and potential keywords. Next, analyze and filter keywords by competition level, search volume, and commercial nature. Also, explore long-tail keywords to optimize for specific searches and higher conversions. Continuously monitor and adjust your keyword set to reflect changes in the market and user search behavior.
Finding effective keywords for PPC (Pay-Per-Click) requires a thorough research strategy and an organized approach. Start by using tools like Google Keyword Planner, SEMrush, or SpyFu to identify popular and potential keywords for your PPC campaign. Focus on keywords with low competition but high search volume that relate to your product or service. Additionally, analyzing competitors’ keywords is an effective way to identify strategic keywords. Also, you should experiment with long-tail keywords to target more specific customer segments and optimize your PPC campaign for the best performance. Continuously monitor and adjust your keyword set based on the actual performance of the PPC campaign and changes in the market.
