Before implementing Tracking form techniques using Google Tag Manager, we must learn what tracking form is and why we should use Google Tag Manager in tracking forms. In this article, Optimal Agency will help you learn about the above issues in detail.
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Learn about Tracking Form
Tracking forms with Google Tag Manager or tracking form fill events is the process of recording the number of visitors who enter and submit information into forms on your business’s website from different advertising campaigns. Tracking forms helps businesses evaluate the effectiveness of marketing activities, especially online marketing. Thanks to the collected data, businesses can classify user data into different target groups, thereby proposing appropriate outreach strategies to potential users, providing them with real value, and optimizing user experience.
Users should track forms using Google Tag Manager
Google Tag Manager, also known as Google Tag Manager, is an indispensable tool for advertisers today. What’s special is that it helps keep track of events happening on the website coherently and simplifies this process without requiring the user to have a lot of technical knowledge. Businesses can easily track events such as form fills, clicks, etc. simply by adding a Tag Manager tracking code to their website.
In addition, with Google as the platform provider, businesses will receive maximum support through detailed tutorial articles or a support team via online chat channels or phone calls. . This helps ensure that users will have no difficulty implementing and using Tag Manager. Furthermore, tracking work will become easier when users can connect Tag Manager with other analytics platforms such as Google Analytics, Google Optimize, or social networks such as Facebook, and Twitter. This helps businesses collect comprehensive and multi-dimensional data, thereby making smarter and more effective strategic decisions.
Ways to tracking forms using Google Tag Manager
To perform tracking form using Google Tag Manager, there are 3 ways you can refer and implement, specifically as follows:
Method 1: Use Google Tag Manager’s thank-you page to track the form
The thank-you page, or successful registration page, is commonly known as the type of page that appears after the user successfully fills in information on the website, the URL is usually in the form of support.digitmatter.com/thank-you or example.com/contact-us/success…
To track forms using Google Tag Manager for the thank-you page type, advertisers can take the following steps:
Step 1: Create a Trigger to trigger the event
- Access your Google Tag Manager account > click Trigger on the left menu > Select New. A dialog box will appear, select Page View mode.
- This trigger will fire when an event occurs on a specific page. Select “Some page views” and fill in the necessary conditions.
- Fill in information about the URL of the thank-you page in the corresponding boxes.
Step 2: Create event tags to capture value
- On the left menu, click Tag > New
- Tag configuration is Universal Analytics
- The track type is Event, with Category being “form” and Action being “register”.
- Select the previously installed Google Analytics variable.
- Activate the Trigger you just created in step 1.
Step 3: Create a Goal in Google Analytics
- Access your Google Analytics account > click Admin > select New Goal to create a new goal.
- Select custom in the Goal setup section.
- Name the Goal and select the Event type in the Goal details section.
- Determine Category and Action for Goal.
- Click Save to save the Goal.
After completing the above steps, advertisers can track the form using Google Tag Manager on the thank-you page type. However, for this type of form, they can also track directly on the Google Analytics account without using Google Tag Manager.
Method 2: Use Google Tag Manager’s Element Visibility activation type to track the form
To perform Element Visibility tracking, you need to perform the following 5 steps:
Step 1: Create a trigger in Google Tag Manager.
Step 2: Create a tag and link it to the trigger created in the previous step.
Step 3: Check if the card is working.
Step 4: Create a Goal connected to Google Analytics.
Step 5: Check if the goal has been completed on Google Analytics.
In the article on Optimal Agency, detailed information is listed most accurately. We hope that our content can help you learn about tracking form techniques and successfully implement tracking forms using Google Tag Manager.
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Frequently asked questions
When tracking Forms with Google Tag Manager, there are a few important things to keep in mind. First, make sure you have set up triggers and tags correctly to track form fill events on your website. Also, thoroughly check the parameters and conditions in the triggers and tags to ensure they are working properly. Also, regularly check the records and parameters in Google Analytics to ensure that data is recorded completely and accurately. Finally, perform testing and validation steps to ensure that Form tracking occurs effectively and reliably.
Tracking forms on Google Adsense brings many significant benefits to businesses. First, tracking forms help businesses evaluate the performance of online advertising campaigns more accurately and in detail. By collecting data on the number of visitors and their activity on forms, businesses can measure conversion rates and better understand how customers interact with forms on their websites. In addition, tracking forms also help businesses optimize their advertising and marketing strategies. Based on the data collected from tracking forms, they can adjust and improve advertising strategies to increase effectiveness and optimize conversion rates. This helps businesses save time, effort, and resources while enhancing the ability to interact and attract target customers. Finally, the tracking form on Google Adsense also provides the necessary information to develop a more effective business strategy in the future. By better understanding customer behavior and how they interact with forms, businesses can build marketing and product strategies that align with customer needs and desires, thereby creating a business environment that benefits both sides.
