Google Discovery is a new advertising tool that helps businesses increase efficiency in reaching customers and promoting their products and services. This form of advertising is integrated into Google websites such as Gmail, YouTube, and Discover, helping to display ads naturally and attractively to users. What is Google Discovery Ads? How to create a Google Discovery campaign. Let’s join Optimal Agency to find out and answer the above questions in today’s article.
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What is Google Discovery Ads?
Google Discovery Ads are a new type of advertising introduced by Google in May 2019 at the Google Marketing Live event. Its main function is to effectively introduce products and services of businesses to their target audience. Test campaigns with Google Discovery have yielded positive results by targeting the right audience and optimizing campaigns through Machine Learning to create comprehensive plans for YouTube, Gmail, and the Discovery Feed. Google Discovery is also a data source that appears on Google’s homepage and Google’s mobile apps on Android and iOS. Thanks to this, advertisers can personalize data to track and analyze relevant content.
In addition, Google Discovery can collect data from users through their interactions on devices, thereby displaying content suitable to each user’s needs and preferences. However, advertisers can still manage their daily budget and target audience, perform conversions, and optimize their entire website through the advertising metrics provided by Google.
The value of Google Discovery Ads
Using Google Discovery Ads brings significant benefits to specific business advertising campaigns, such as:
Reaching potential customers: Google Discovery Ads understands customer intent by applying optimized machine learning, helping to deliver ads about a business’s products/services to the right potential customers. Especially in today’s attention competition, creating impressive ads will increase the opportunity to reach more customers.
Increasing brand awareness and conversion ability: Google’s discovery ads open up new advertising positions, allowing businesses to create impressive, interesting ads that stimulate user interaction and bring the brand closer to them. These ads are displayed on Google’s websites that users frequently access and have content related to the business’s products/services, thereby increasing conversion opportunities and helping businesses achieve their business goals.
Simplifying campaign management: According to Google’s statistics, nearly 85% of the population will take action within 24 hours of discovering a new product. Therefore, accurately capturing this point helps businesses make a significant impact on the user’s purchasing journey and achieve business goals with just one campaign.
Optimizing advertising costs and effectiveness: Google Discovery Ads help businesses achieve cost-effective and flexible advertising campaigns. In addition, it provides detailed analysis reports on the effectiveness of advertising, helping businesses improve their advertising strategies and prepare for the best results.
From the above information, please refer to how to reduce advertising costs on Google Ads to save some money for your business.
Why should businesses use Google Discovery ads?
A Google Discovery Ads campaign is the most suitable choice for businesses that need to boost conversion rates, increase traffic, and register copyrights on a wide scale across the multimedia they use. With the nature of Google Discovery, ads can appear on many platforms, from YouTube, and Gmail to Google Discover, bringing businesses in front of a large number of potential users.
In particular, reaching out to many new users through the means that businesses use makes this campaign especially effective. Using Google’s user data, Discovery Ads campaigns help businesses share their brand-identifying ads on media platforms that users frequently visit, thereby increasing their chances of reaching new customer targets.
Besides, Google Discovery Ads is also an effective tool to reconnect with a business’s core customer groups. When customers return to the website, this campaign provides opportunities for businesses to take promotional actions, from introducing new products and services to offering special offers. This helps businesses increase conversion opportunities and maintain long-term relationships with customers.
In short, using Google Discovery Ads helps businesses reach new customers effectively and creates opportunities to strengthen relationships with existing customer groups, thereby promoting growth. Boost sales and develop the brand.
How to create a Google Discovery Ads campaign
Creating an advertising campaign on Google Discovery is very simple, please follow the following specific steps:
- Step 1: Sign in to your Google Ads account.
- Step 2: Click on “Campaigns” in the menu on the left side of the page.
- Step 3: Click on the blue “+” plus icon on the interface to create a new campaign.
- Step 4: Select “Sale”, “Lead” or “Website Traffic” to set a goal for your campaign.
- Step 5: Select the Discovery campaign type from the list of available campaign types.
- Step 6: Name your new campaign and configure the languages and regions you want to advertise in.
- Step 7: Set a daily budget and choose bidding tactics based on your needs.
- Step 8: Recheck other settings if necessary, including start and end dates, specific run times, and optimization of conversion operations.
- Step 9: Create your first ad group and select your target audience. Note that you can create additional ad groups at any time to reach more audiences.
- Step 10: Publish your newly set up Discovery ad and leverage Machine Learning to optimize your campaign.
In the article on Optimal Agency, detailed information has been shared to help you understand Google Discovery Ads and successfully create Google Discovery Ads campaigns.
Please see more:
- How does Google AdSense work? How to set up a Google Adsense account
- How to reduce advertising costs on Google Ads effectively?
- Learn about Google Ads account structure
Frequently asked questions
When using Google Discover Ads, there are some things to keep in mind to ensure the effectiveness of the advertising campaign. First, understand the campaign’s objectives to shape appropriate content and advertising methods. Next, optimize images and headlines to attract user attention. Additionally, ensure that the advertising content accurately reflects the value of your product or service. Finally, track and evaluate the campaign results to be able to adjust and improve advertising performance in the future.
Although Google Discover Ads bring many benefits in reaching potential customers, there are also limitations to consider. One of these limitations is the lack of control over advertising content, as ads on Discover often appear in users’ news feeds without specific control over them. Furthermore, advertising on Google Discover may require a higher advertising budget compared to some other advertising formats on the Google platform. To maximize the potential of Google Discover Ads, understanding and overcoming these limitations is crucial.
