Tiktok is an extremely popular platform in recent years. It allows users to create short videos with specific content to convey to viewers. It can be said that this is an information channel where businessmen and sellers can advertise their products and brands to everyone. However, there are many strict policies and regulations for advertising work. Many salespeople have encountered the problem that their ads are not approved. If you are also having the above problem, see this article immediately. The article presents it to you Why are TikTok ads not approved.
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Tiktok advertising policy
TikTok’s advertising policies set out the rules and guidelines that businesses and advertisers need to follow when creating and running ads on the platform. Here are some important points in TikTok advertising policies:
Inappropriate content
Advertising campaigns are not allowed to contain inappropriate content. Some content that is not allowed includes content that is obscene, harassing, pornographic, or any content that violates the ethics and respect policy.
Content quality
To attract video viewers, TikTok requires ads that meet high quality standards. If ad content does not meet this quality level, it may be rejected. In addition, creating quality content also helps videos become viral, attracting many viewers, bringing value to customers.
Age
Advertisements need to be age appropriate for the target audience. If the product or service is intended for adults only, the ad needs to be age-appropriate and comply with TikTok’s age requirements.
Copyright policy
Ads are not allowed to use copyright protected content without permission. If an individual intentionally advertises copyrighted content, TikTok will restrict and disapprove that translation.
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Safe for children
Advertising should not affect children’s safety and development.
Tobacco and gambling content
TikTok has restrictions on advertising related to tobacco and gambling. Any behavior related to gambling is restricted and removed by Tiktok.
Health and medical advertising
Health policy: Medical advertising must comply with health and medical regulations, including not presenting misleading information about medical products or services. If the advertising content is too sensitive and affects viewers, TikTok will automatically remove the video.
Political advertising
TikTok has restrictions on political advertising and requires compliance with specific political advertising regulations.
Why is Tiktok advertising not approved?
There are many reasons why Tiktok ads are not approved. Below are some of the main causes of Tiktok ad disapproval.
Landing page is not up to standard
Landing Page (landing page) is an indispensable element in every Tiktok advertising campaign. Because the Landing Page will help sellers clearly present the content of the product being sold. So if your Landing Page has errors or does not present appropriate content, the campaign will probably be very ineffective. Below are some factors that cause the Landing Page to not meet standards, making it more likely that the ad will not be approved:
- The ad redirects users to a non-functional landing page.
- The landing page has expired, has an error, or is just under construction.
- Landing page content is incomplete.
- Landing page is not mobile friendly.
- Landing page is closed when clicking browser back button.
- Landing page automatically downloads files to the user’s phone.
- Landing page requires users to enter personal information, or download additional programs.
Advertising content is not consistent
Each seller and business has different ways of designing advertisements. To have a standard Tiktok advertising content, that content must ensure all of the following elements:
+) Text
+) Images
+) Notes
+) Videos
+) CTA
In case the advertiser does not provide enough information that is inconsistent with the information on the Landing Page, the quality of the ad will be significantly reduced.
How to fix:
Review all information on the Landing Page and ads. In particular, it is necessary to synchronize information and images accurately on both locations.
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Ads containing content that violates policies
Just like other platforms such as Facebook or Google, TikTok also has policies regulating advertising content. A regulation that most platforms have is that advertising content cannot contain sensitive or prohibited words. In case advertising campaigns contain words that violate the policy, the campaign will fail and the account will be suspended. In case the content contains many words that seriously violate the policy, it will likely be locked.
Some content violates Tiktok’s policies:
- Content that violates TikTok’s community standards.
- Advertising content related to drugs or stimulants
- Content related to political, legal, military factors, etc.
- Pornographic content
- Content contains images, words that offend viewers, misleading statements, etc.
How to fix:
During the process of creating an advertising campaign, you should review the content you filled in to see if it is reasonable. If there is content that violates the policy, please edit or delete it immediately. Creating appropriate content will greatly increase work efficiency.
Account balance is not enough to run the campaign
According to Tiktok’s policy, advertisers need to deposit money first to create an advertising campaign. In case you do not pay an amount in advance, Tiktok will suspend your account and not approve the campaign you just created.
Epilogue
In the article, the reasons why most businesses and sales people create Tiktok advertising campaigns are not approved. If you also have problems posting and don’t know why your Tiktok ad account is not approved, please read this article carefully. In addition, if you have questions about marketing or advertising, please contact Optimal Agency.
Please learn more:
- How to run TikTok Livestream ads single storm efficiency
- Top 8 TikTok advertising campaign optimization tools
- How to withdraw money from TikTok to bank account fast
