Google Ads is a popular method for businesses to reach potential customers, promote products and services effectively, achieve high conversion rates, and optimize costs. However, clickjacking is a persistent issue of running Google Ads campaigns. It not only affects the effectiveness of campaigns but also leads to significant advertising costs. Therefore, in today article, Optimal Agency will instruct you how to prevent Google Ads clickjacking in today’s article.
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What is clickjacking?
Clickjacking or invalid clicks comes from unhealthy competition among competitors. These clicks do not bring value to the advertiser but are intended to create financial losses.
Invalid clicks not only waste the budget unnecessarily but also affect the effectiveness of Google Ads campaigns. Instead of attracting potential customers, this clickjacking generates low-quality traffic. This reduces the visibility of the ads and the ability to reach your target audience.
Currently, there are two common types of clickjacking: tool-based clicks, where competitors use tools or software to automatically click on ad campaigns, increasing the number of invalid clicks and reducing the effectiveness of the campaign. The second type is manual clicks, where individuals who have no interest in the products or services still click to increase your advertising costs.
Whether intentional or accidental, this clickjacking causes significant harm to advertisers and businesses. Google has detected a portion of this clickjacking and offers a refund policy for them at the end of the campaign. However, you need to proactively recognize and deploy methods to prevent Google Ads clickjacking.
How to recognize Google Ads clickjacking?
Recognizing clickjacking during the deployment of Google Ads campaigns is crucial. Early detection can effectively protect your ads from clickjacking, enhancing campaign performance and protecting your advertising budget. Here are some signs that your ads may be experiencing invalid clicks:
Firstly, the advertising budget is quickly depleted while there are very few or no orders.
You can check the invalid click metrics in the ad campaign. If you notice that this parameter is increasing rapidly, it is likely that your ads are being sabotaged by competitors. Alternatively, you can use anti-click fraud software to check.
Besides the invalid click metrics, you can identify clickjacking by the CTR. If this index spikes by 100%, it is likely that your ads are receiving a lot of clickjacking.
If you notice many consecutive IP addresses like 123.4xx, 123.5xx, 123.6xx, this could be a sign that your ad campaign is facing issues. The simultaneous appearance of similar IP addresses means your ads are being targeted by clickjacking.
Additionally, if many irrelevant or unsuitable keywords appear in your ad campaign, this is also a typical sign of clickjacking.
How to prevent Google Ads clickjacking?
To protect your campaigns and ensure the effectiveness of Google Ads, you need to prevent from clickjacking. Follow this instruction to prevent mostly clickjacking.
Request support from Google
If you face issues with ad distribution, you can contact Google’s support team for timely assistance. Once reported, Google will pay attention to your ad account and provide guidelines to effectively limit clickjacking. Moreover, Google Ads accounts are assigned dedicated support experts for three months to offer the best support to advertisers.
To receive support, access your Google Ads account, click on the gear icon, select Help, and then send your request to Google. Ensure that your request is concise, clear, and focuses on a specific issue.
Block clickjacking with Google Analytics
Additionally, you can exclude visitors who spend less than 10 seconds on your site by using Google Analytics and setting up cookies to create exclusion files. Most people who click on an ad and leave the page immediately are not genuinely interested in your products or services.
To block invalid clicks this way, link your Google Ads account with Google Analytics. Then, create an audience file with a visit duration of less than 10 seconds by going to the Analytics Admin tab. Next, select Audience Definitions/Audiences from the property column and click on +New Audience.
Now, select your view, target account, then click Next and choose Create New. Next, select Behavior, click on Session Duration, enter the desired number of seconds, and click Apply. After setting the membership duration and look-back days for the audience, click Save. Once created, this audience group will appear in your list.
Then, block the newly created audience file by going to the Audiences tab and clicking on +Remarketing. Choose the campaign, then select Interests and remarketing, pick the remarketing list, and click Save to complete the process.
Block invalid IPs with check IP click Google Ads
Identifying IP addresses that frequently click on ads is an effective way to combat Google Ads click fraud and maximize advertising budget savings. Compile IPs that show unusual behavior, unlike your target customers, and add them to the IP exclusion section in your Google Ads account settings.
Divide campaigns or budget
This is an effective solution to enhance campaign performance and minimize risks by running campaigns at different times or dividing them by locations. This allows for more flexible and effective budget management.
Furthermore, monitor campaigns to identify times or areas at high risk of clickjacking, then smartly adjust bids or exclude them. This helps optimize your advertising budget and achieve the best results.
To adjust bids or modify scheduling, access your Google Ads account, select the campaign, and open the Locations/Schedule/Devices tab. Choose the line you want to adjust in the Bid Adjustment column. You can choose to Decrease by 100% to completely remove this target.
Use long keywords
This is a smart strategy in online advertising. Long Google Ads keywords focus on product details or services that reflect the actual search needs of users. This helps your ads reach the right target audience, enhancing performance and increasing conversion rates.
To narrow the scope and reach a specific target audience, choose phrase match and exact match (google adwords keyword match types). This protects your advertising budget and ensures the effectiveness of your Google Ads campaign.
Filter ad locations
When setting up an ad campaign on Google Ads, this is one of the most effective ways to prevent clickjacking and optimize campaign performance. If you detect locations prone to clickjacking, you can remove them from your ad location list.
This way, you can focus resources and budget on specific geographic targets, increasing the chances of reaching the right customers and improving campaign performance.
Prevent clickjacking with Remarketing Search
Another method to prevent clickjacking is Remarketing Search, a strategy that targets people who have previously clicked on your ads. When they search again, you can bid lower to ensure that your ad does not show to those who have previously clicked on it.
Using Remarketing to counteract competitors’ clickjacking strategies is effective. Instead of continuing to appear at the top and becoming an easy target for competitors, your ads will appear lower, reducing the risk of attack and minimizing the impact on your budget and effectiveness.
Block invalid IPs with automated tools
Moreover, you can use automated tools to block invalid IPs and enhance campaign performance while saving costs. Popular software for blocking Google Adwords clickjacking are Qniclick, Novaon AutoAds, ClickGumshoe,…
However, you first need to identify IPs that frequently click on your ads without genuine intent and block them to protect your budget. These automated tools can compile IPs exhibiting unusual behavior and not matching your target audience.
Next, automatically block them in your Google Ads account settings. This helps businesses minimize clickjacking risks and optimize the budget for each ad campaign.
With the article above, we hope you can apply them to successfully prevent Google Ads clickjacking.
Please see more:
- How to receive money from Google Adsense?
- How to duplicate Google Ads campaigns?
- Should you run Facebook or Google ads?
Frequently Asked Questions
To check the invalid clicks metric in Google Ads, log into your Google Ads account and select the Campaigns tab. Then choose the Performance column and continue to select Invalid Clicks. If you notice an abnormal increase in the invalid clicks metric in your ad, it indicates that your ad is being targeted by click fraud.
Although Google does not disclose the exact mechanisms for detecting clickjacking in ads, the platform has deployed several methods to identify clickjacking, such as ads receiving multiple clicks from a single IP address. These clicks are often made within 1-3 seconds of landing on a page or are generated in quick succession.
Google’s method to prevent clickjacking in advertising displays the number of invalid clicks in the ad campaign you are running. At the end of the campaign, based on the number of these invalid clicks and the bid price at each point, Google calculates the cost and refunds it to you after the campaign ends.
However, this solution has limitations as it does not prevent budget depletion. Google still charges for invalid clicks and Google Ads click fraud but refunds the amount after the campaign ends.
