Through 2023, the Marketing industry has witnessed many changes to meet market demands, including the explosion of short videos and influencer marketing. In 2024, the digital marketing industry is expected to continue developing current trends and introducing many new trends, reflecting flexible adaptation to market changes. Digital Marketing Trends 2024? Benefits of using digital marketing advertising campaigns. Right now, let Optimal Agency explore and answer these opinions.
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Digital marketing concept
First, we learn what marketing is. Marketing is the process of promoting products and services to customers, playing an important role in the business operations of every enterprise. An effective marketing strategy helps businesses reach a large number of customers, increase sales, and increase profits. With the development of digital technology, marketing has become more modern and flexible.
Digital marketing is a form of marketing based on online platforms such as social networks, search (SEO & SEM), email marketing, content marketing, website, and Zalo, … By using channels this way, businesses can reach a large number of consumers. Depending on the characteristics and benefits of each channel, businesses will create appropriate content to attract and retain target customers. Using digital marketing brings many growth opportunities, not only increasing the speed of access but also creating sustainable value for business activities.
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Benefits of digital marketing for businesses
Typical benefits of using digital marketing in advertising campaigns are as follows:
- Digital marketing brings convenience and flexibility to both businesses and customers. By using digital marketing, businesses can operate continuously without being constrained by fixed operating hours or the problem of paying employees overtime. At the same time, for customers, ordering online and searching for online stores is easier than ever.
- One of the important advantages of digital marketing is its ability to reach diverse and expanded markets. Using digital marketing, businesses can sell to customers anywhere in the world without opening a physical store in each of those locations. This helps businesses expand their target market and create export business opportunities without having to build distribution network networks in other countries.
- Meanwhile, digital marketing also offers cost benefits. Compared to traditional forms of marketing such as renting premises and maintenance, the costs of technical marketing are significantly lower. Businesses can save on warehouse costs and order according to demand, helping to optimize resources and increase business efficiency.
- Personalization is an important element in digital marketing. By building a profile of customers’ purchase history and preferences, businesses can personalize marketing content to attract target customers. Information from tracking customer online behavior provides important data to help build effective marketing strategies and increase sales value.
- Relationships with customers are also strongly promoted through Digital Marketing. By sending a follow-up email to confirm the transaction and thank the customer, the business begins to build a relationship and maintain it through sending special offers and invitations to review products. This helps businesses maintain sustainable relationships and create customer loyalty.
- Finally, Digital Marketing also takes advantage of the development of social media. Incorporating social networking tools in a Digital Marketing campaign helps increase influence and, more importantly, generate sales.
Digital Marketing Trends 2024
Using AI in digital marketing
It is undeniable that Artificial Intelligence (AI) has opened up a new era in advertising in 2024. This is a time full of potential, where new trends are emerging and advanced technology is driving development and interaction in this industry. Artificial intelligence is not just a simple automation tool; it is a catalyst for creativity and strategic planning in digital marketing. This technology allows marketers to analyze consumer data, predict trends, and create content that is relevant to the target audience. For example, AI tools can generate personalized ad copies, suggest optimal posting times, and propose content strategies based on user interaction data. With the increasingly complex development of AI, its role in content creation, campaign optimization, and customer attraction is becoming more and more important. Marketers are currently exploring new ways to connect with audiences, often through personalized strategies and real-time interactions.
Building sustainable relationships with KOLs (Key Opinion Leaders)
A recent study by Unilever has highlighted the incredible power of influential individuals in shaping behavior and encouraging environmentally friendly choices – with 78% of people, they have the greatest influence compared to all other media, including television, news, and government campaigns. In addition, 3/4 of people are more likely to take environmentally friendly actions after being exposed to content on social media platforms, while 8/10 (83%) believe that TikTok and Instagram are ideal places to receive advice on sustainable living. However, when brands realize the power of influencers in the sustainability field, there is a risk that consumers may be concerned that these creators may be controlled against their will or their actions may be influenced by bribed brands.
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Conducting livestream sessions on platforms
Businesses in Asia, especially in the e-commerce sector, are quickly tapping into the potential of using social media to interact with customers in their online experiences. This strategy helps brands be present where consumers spend the most time online – and currently, it accounts for about 44% of the total e-commerce market in Asia, with a total value of up to $109 billion. It is noteworthy that there is a clear shift in how consumers want to interact with brands, especially on platforms like TikTok. Consumers are looking for authenticity and human contact. The popularity of short videos on TikTok is evidence of this trend, showing a shift towards more natural and authentic brand interactions. This is not just a temporary trend, but a fundamental change in consumer expectations, requiring a more sincere and engaging brand communication approach.
The above article is the detailed opinions that Optimal has shared, hoping that you can understand the benefits of using digital marketing and Digital Marketing Trends 2024.
Please see more:
- What is new in B2B marketing trends 2024?
- What is Google marketing platform? Outstanding features of Google Platform
- Google Marketing Live 2024 – Information you need to know
Frequently asked questions
Although using live streams in communication marketing brings many benefits, such as direct interaction with the audience, creating intimacy, and increasing engagement, there are also some limitations. One of the important limitations is the instability of the internet connection, which can lead to reduced video quality or disconnection during transmission. In addition, livestream requires careful preparation and planning beforehand, as direct interaction requires confidence and solid knowledge from the performer. Furthermore, livestream cannot store or edit content after broadcasting, which can create risks if unexpected issues arise during the live broadcast.
KOL stands for “Key Opinion Leader,” individuals or organizations with influence and credibility in a specific field. They are often used in marketing strategies to generate interaction and influence the online community. KOLs can create quality content and attract attention from the target audience, helping brands enhance awareness and build trust with customers. Collaborating with KOLs also provides an effective and convenient way to reach the target audience, especially in today’s digital environment.
