TikTok Shop is a commerce platform utilized by individuals and businesses to promote products and easily earn money. Users can participate in the in-app shopping cart system or join TikTok’s Affiliate Marketing program to increase income. For those starting a business, there may be concerns about making money on this platform. In this article, we will share how to make money on TikTok Shop.
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What is TikTok Shop?
It is an integrated commercial storefront on the TikTok platform, also known as a shopping store on TikTok. TikTok Shop provides order management, payment, and shipping functions to facilitate the buying and selling process. It serves as a commerce platform, making it easier for businesses to showcase their products to consumers.
Also, TikTok Shop provides ads tools for businesses to promote their products through videos, live streams, and featured product tags. Buyers can find detailed information about products, such as prices, reviews, and transaction history.
Why you should use TikTok Shop?
Before delving into ways to make money on TikTok Shop, you should understand the reasons why businesses should sell and advertise on this commerce platform:
TikTok users aged 18 to 40 have a strong interest and experience in online shopping. They often make purchases based on previous customer reviews or through videos and live streams on TikTok Shop. This makes it an effective advertising and sales platform.
TikTok’s algorithm prioritizes distributing videos with useful content to a wide audience. The “For You” tab is where videos are distributed to millions of viewers in a short period. You can create engaging promotional videos, introducing products on TikTok Shop to take advantage of this algorithm.
Emotionally charged content in videos stimulates customer demand and increases conversion rates. If your TikTok Shop videos go viral, you can expect a surge in orders.
When selling on TikTok Shop, focus on providing useful information and showcasing high-quality products rather than just advertising. This approach helps retain customers by creating compelling and attractive content to reach a wider audience.
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Requirements to register TikTok Shop
Individuals and businesses can open a commercial shop on TikTok. To apply the money-making methods on TikTok Shop and create your own TikTok Shop account, pay attention to the following:
For businesses opening a TikTok Shop account, they need a legal entity in Vietnam with a valid business license and tax code. The business bank account must match the legal entity’s name on the business registration certificate.
Individual sellers need to meet criteria such as being 18 years or older, having valid personal documents (ID card, passport,…), and a bank account. The application should include color-scanned documents; screen captures, blurry or tilted images are not accepted.
Content creators on TikTok aiming to enable money-making features and open a TikTok Shop account need to be at least 18 years old, have a TikTok user account with over 10,000 followers, and over 30,000 video views in the last 30 days. Activating a pro account can expedite the money-making feature. Additionally, using an account from other countries, such as the UK, US, France, Spain, Italy,… can increase earnings.
Complying with TikTok’s community and shop guidelines is essential when opening a TikTok Shop. Once you meet these requirements will allow you to open a TikTok Shop and start making money immediately.
When setting up a commercial shop on TikTok, choose products that fit the business. Currently, trending products include tech gadgets, phone accessories, home decor, household items, cosmetics, fashion,… You can also search for trending products using keywords on Google Trend.
How to make money on TikTok?
There are various ways to quickly and simply earn money on TikTok Shop that are suitable for individuals with either low or high capital. Some of these methods include:
Affiliate Marketing
This is a popular method chosen by KOL or KOC. By posting videos related to products or services and attaching the shop’s link, you can earn commission based on the clicks on the link. If a customer purchases the product, you receive a commission from the seller. To include links on your TikTok profile, activate the money-making feature and upgrade to a business account.
Product PR
In this method, you introduce a business’s products and brand to users. This is a common way for TikTok users to earn money.
Businesses and brands hire popular TikTokkers to advertise their products. The payment varies based on the TikToker’s popularity and the brand’s requirements.
To earn money this way, you build a personal brand with high interaction and follower count, becoming a hot TikTok that brands seek out.
Selling on TikTok Shop
Business on Tiktok Shop is similar to other e-commerce platforms. You need to register for a Tiktok Shop account, post products to sell, build a brand and create many trending videos so people can know about your products.
You will have an attractive source of income when selling on Tiktok Shop if you know how to reach customers and build their trust. Additionally, you need to attract more buyers with Lives TikTok Shop. Prepare the live script in advance for maximum effectiveness and create a livestream schedule announcement on TikTok video.
To increase sales on Tiktok Shop, you should combine it with running ads. If you want to deploy effective ads campaigns on Tiktok with high conversion rates, you should rent Optimal’s Tiktok Agency account. Here you will be granted a high trust, stable Agency account with the best prices and receive many attractive incentives.
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Dropshipping
In addition to the methods mentioned above, you can try making money through dropshipping. This is a business model suitable for individuals or businesses with low capital, easy to implement, and low risk. Focus on advertising, sales, while other processes like packaging and shipping are handled by external entities.
Earning from donations during livestream
When you livestream on TikTok Shop and viewers send gifts like hats or flowers, TikTok converts these into money and pays you 80% of the amount. During TikTok live streams, you can also sell products or introduce them to viewers.
How to register an account to make money on Tiktok Shop?
To start making money on TikTok Shop, follow these steps to set up an account:
Visit the link https://seller-vn.tiktok.com/ to access the TikTok Shop registration interface. Choose to register a new account if you don’t have a TikTok app or register with your TikTok account if you already have one.
Then, enter the required information, ensuring it is complete and accurate. After completing the information and logging into your TikTok Shop account, grant permission for TikTok to access your account.
Here, TikTok will then request additional personal information. Make sure to input correct and complete information because it may not be editable. Before submitting, double-check the information and click “Submit Information.” After completion, TikTok will send a confirmation request for the information. If the information is correct and complete, click “Confirm.”
Once you have completed the process, you have to wait for TikTok to approve your request to open a TikTok. If you satisfy all the requirements, Tiktok will approve your request. Then, you can start making money from this platform.
Now, you might know how to make money from TikTok Shop. Hope that with the above information, you can apply successfully to your campaign.
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Frequently asked questions
According to previous information, for every 1000 views on TikTok, creators are paid between USD 0.02 to USD 0.04. Similarly, for a video reaching 1 million views, TikTok pays creators around USD 20 to USD 40.
You can enable the money-making feature on TikTok with over 10,000 followers. However, there is no follower limit for a shopping cart on a TikTok Shop. You just need over 1000 followers to add a shopping cart.
