How to verify Google advertising account

According to a new announcement from Google, starting in 2022, Google Ads identity verification and business verification (also known as Google Ads business verification) have been applied to almost all accounts. The email from Google regarding this request typically looks like this, reminding you to complete the verification process. Many people may feel confused about what to do when receiving this notification. You may wonder what to prepare, if not having a business license is a big deal, or what are the consequences if you do not complete the process. Optimal Agency will explain all of these in the article how to verify Google advertising account below.

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What is the purpose of Google requesting advertising account verification?

Google always brings benefits to users, so the requirement to verify advertising accounts on this platform is for the following purposes:

Increase business reputation and ensure legality

Google has implemented a mandatory Google Ads account verification program since the end of 2023. According to this new requirement, advertisers must start the account verification process within 30 days of receiving an official notice from Google and complete the entire process within the next 30 days. This requirement is to ensure the legitimacy and reputation of businesses on the Google advertising platform. When an account is verified, Google will confirm that the account owner is a real business, not a fake account or operating for fraudulent purposes. This not only increases the brand’s trust with customers but also helps Google protect itself from fraudulent activities and policy violations. Therefore, verifying your Google Ads account is an important step for businesses to advertise legally and safely on this platform.

Maximize advertising effectiveness

In addition to ensuring legality, verifying your Google Ads account also helps improve the effectiveness of advertising campaigns. When the account is verified, Google will prioritize displaying the business’s ads, thereby increasing the ability to reach customers and improving conversion rates. In addition, account verification also contributes to increasing the credibility of the brand in the eyes of users. When customers see that the advertising account has been verified, they will feel more secure when interacting with the business, which contributes to increasing conversion rates.

Limit interruptions when running advertising campaigns

If you do not verify your Google Ads account, your business risks having your account restricted or even suspended. This may happen if Google detects that the account is illegal or violates the platform’s policies. When an account is restricted or suspended, businesses will not be able to continue using Google Ads for advertising, leading to lost business opportunities and seriously affecting marketing activities. Therefore, account verification is important to avoid these risks and ensure that businesses can continue to use the advertising platform effectively.

Some things to prepare before verifying your Google Ads account.

To verify an advertising account on Google, advertisers need to submit one of the accepted documents according to Google’s list, based on the organization’s registration location or the individual’s residence (if the advertiser is an individual). Below are detailed instructions on the types of documents to provide and the requirements when submitting identification documents.

Identification documents

When submitting a government-issued photo ID, you need to ensure that:

• The identification document must be valid: The document must be valid and not expired.
• Colored Images: Images submitted must be color, not black and white.
• Clear and well-lit images: Images must be clear and taken in well-lit conditions, not blurry or dark.
• Images must not be copies: Images must be originals, not photocopies.

For business advertising accounts

Advertisers who are organizations must provide two types of documents for verification:

Organizational registration documents:

• Business registration certificate: This document proves the legality of the business.
• Investment registration certificate: If the organization is a foreign-invested enterprise, this document is required.

Representative’s government-issued identification

• Passport: A personal document issued by the government, proving the representative’s nationality and identity.
• ID card: A Vietnamese citizen identification card, confirming identity and personal information.
• Driver’s license: A valid driver’s license, proving the representative’s identity and address.
• Permanent residence card: A document certifying the right to permanent residence in Vietnam.

For individual advertising accounts

Individual advertisers will need to submit one of the following government-issued identification documents:

• Passport: A personal document proving nationality and identity, issued by a government agency.
• ID card: A Vietnamese citizen identification card, proving personal information and nationality.
• Driver’s license: A valid driver’s license, providing identity information and residential address.
• Residence permit: A document certifying residency in Vietnam, if no ID card or passport is available.

Complying with these requirements will help the account verification process go smoothly and quickly, ensuring you can continue to use Google Ads legally and effectively.

How to verify Google advertising account most accurately

Google can identify and verify your account when you follow these steps:

Step 1: Answer questions about your company’s general information

When starting the process of verifying your Google Ads account, the first step is to introduce your business. Google will ask you to provide basic information related to your account and business. This is an important step for Google to understand your advertising activities and determine the requirements and next steps in the verification process. Questions that Google may ask include:

• Is your business an advertising company ?: This question is to determine whether you are a company specializing in providing advertising services. If you are an advertising company, you will need to provide more detailed information related to the advertising services you provide.
• Who pays for your ads ?: Google will want to know who is responsible for paying for your advertising campaigns. This could be an individual, an organization, or a business. This information helps Google better understand the parties involved in your advertising.
• Are you advertising your products/services or someone else’s ?: This question helps Google determine whether your ads are ads for products or services that you offer yourself, or if you are advertising the products/services of a third party.
• What is your industry(s) ?: Google wants to know the main industry in which your business operates. This information helps Google classify your activities and apply regulations appropriate to each industry.

Your answers to these questions will help Google determine the requirements and next steps you need to take to complete the verification process.

Step 2: Verify the identity of the ad account owner

After completing the business referral step, the next step is to verify your identity. Google requires you to provide legal information to verify the identity of the person or organization behind the ad account. Depending on the information you provided when setting up your account, Google may ask you to provide different types of documents.

To ensure a smooth verification process, please note the following:

• Images and document information must match the information on your Google Ads account and your website: Google requires consistency between the information you provide and the information on your website. This is to ensure that all information is accurate and relevant.
• Valid ID: Ensure that all documents you submit are current and not expired.
• Clear and well-lit images: Images submitted must be clear, color, not blurry or dark, and not photocopied.

Step 3: Verify your business

The final step in the verification process is to verify your business. Google will ask you to provide information related to your business model and documents proving your business operations. This helps Google confirm that your business is operating legally and complies with the regulations of the advertising platform.

• Business registration information: You will need to provide documents proving that your business is legally registered, such as a business registration certificate or investment registration certificate.
• Services provided: Provide detailed information about the services or products your business provides. This helps Google better understand your operations and ensure that your ads comply with the platform’s policies.

Completing these steps will help ensure that your Google Ads account is verified accurately and quickly, so you can continue to use the advertising platform effectively and legally.

In this article, we have explored the Google Ads account verification process, the reasons for verifying an account, verification methods, how to handle errors, points to note during the verification process, as well as the benefits and importance of account verification to ensure the most effective advertising campaigns. Hopefully, the information in the article will help businesses better understand the Google Ads account verification process and take advantage of every opportunity to optimize their online advertising campaigns. Besides, we also have many other related articles such as how to verify Google Ads advertisers. Don’t miss any information.

See more articles:

• Important Google Ads advertising policies
• Top 5 ways to run Google ads for free in 2024
• How to attract customers on Google Ads effectively?

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