Google Tag Manager is an indispensable and essential tool for website creators. However, some users do not know what Google Tag Manager is or How to create a Google Tag Manager account. Let’s explore and find detailed answers to the above questions with Optimal Agency through the article below!
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Learn about Google tag manager
Google Tag Manager (GTM) is a tag management tool that acts as an intermediary connecting websites (or applications) with third-party entities such as Google Analytics, Facebook Pixel, and many more. Attaching tracking codes from third parties to the website becomes simpler than ever through GTM’s management interface with this system. To do this, you need to add the code GTM provides immediately after successfully creating a GTM account on your website. However, it should be noted that GTM and third-party tools do not replace each other; Instead, they work together to deliver the best results for managers.
How Google Tag Manager works
The Google Tag Manager (GTM) code acts as a crucial intermediary, facilitating interaction between the website and the Tag Manager server. It serves as the intermediary link between the website and third-party tools such as Google Ads, Facebook, Crazy Egg, etc., to track user activities, collect data for analysis by managers, optimize advertising campaigns, and enhance user experience on the website or application. After installing the GTM code on the website, you’ll need to integrate third-party tools into GTM, set up variables, tags, and triggers to record specific user events when accessing the website, such as form submissions, viewing more than 3 pages, or tracking the time they spend on the website.
Why should you create a Google Tag Manager account?
Before Google Tag Manager, tracking user activities on websites often required advertisers to use many different tools, each with a separate piece of code. Attaching these codes often requires the intervention of IT staff, increasing waiting time and affecting the progress of tracking users on the website.
Google Tag Manager was born to solve these disadvantages. Therefore, creating and using a Google Tag Manager account brings many specific benefits as follows:
- Completely free: Using Google Tag Manager does not require any costs from users. This helps advertisers and website managers save a significant amount of money when they want to track and analyze activity on their websites.
- Google product: Google Tag Manager is a Google product, so it is fully compatible and connects well with other Google tools such as Google Analytics, Google Optimize, and many more. This makes it easy for users to integrate different tools and optimize website performance.
- Embed code on a website: Once the Tag Manager code has been attached to the website, users do not need to attach the codes of other tools directly to the website. Instead, they simply attach third-party code through Tag Manager. This saves time and does not require intervention from the IT department.
- Manage all tags from third parties: In Google Tag Manager, users can manage all tags from third parties quickly and easily. This helps organize and manage tags effectively.
- Simple event tracking: With Google Tag Manager, tracking events like clicking a call button or filling out a form is simpler than ever. Users can create and edit events flexibly and easily.
- Template tags: Google Tag Manager offers many template tags from third parties like Google Analytics, and Google Optimize, as well as custom tags like Custom HTML and Custom Image. This makes it easy for users to integrate tools and optimize website performance.
- Preview mode: Preview mode helps pre-test changes before actually deploying them, making it easy for users to test and edit any changes before applying them to the website.
- Archived versions: Google Tag Manager stores edited versions, allowing users to restore to a previous version if necessary. This helps users track and manage changes easily and flexibly while keeping work processes orderly and efficient.
How to create a Google Tag Manager account
To create a Google Tag Manager account, you can refer to the following steps:
- Step 1: Create a Google Tag Manager account access Google and click on the link https://tagmanager.google.com, then select “Create Account” to start registering a Tag Manager account.
- Step 2: Set up an account Fill in the account name (Account Name), you can choose the domain name of the website for easy tracking. Next, choose the country for your account. Below that set up “Container” for the account, and select “Website” if you are creating GTM for a website. Then, click “Create”.
- Step 3: Accept the terms Check the “Agree to the terms” box at the bottom and then select “Yes” in the right corner of the screen.
- Step 4: Get the tracking code from Google Tag Manager. The interface will display the code as shown below. Please ask the IT department or website administrator to add the tracking code to the website according to the included instructions.
- Step 5: Attach the tracking code to the website If the settings section on your website already has a place to attach the code, just put 2 pieces of code there as shown below. If not, ask the IT department to put the code on the website.
- Step 6: Install the Tag Assistant extension into your browser Click the following link to install the Extension: Tag Assistant (by Google). This is an extension that helps check which tracking codes are attached to the website.
- Step 7: Check if the code is working After installing the extension, look at the top right corner of the browser, and you will see the Tag Assistant icon. Click on it and select “Enable”. Then reload the website to test.
In the above article, Optimal Agency has shared detailed content most accurately. We hope that our information can help you learn about Google Tag Manager and create a Google Tag account manager successfully.
Please see more:
- Tracking form using Google Tag Manager
- Should you run Facebook or Google ads?
- How to receive money from Google Adsense?
Frequently asked questions
One drawback of Google Tag Manager is that its interface is quite complicated for beginners. To use GTM, you need basic technical knowledge and must consult Google’s documentation to understand how to set it up. For those without experience, researching and getting used to this tool can take a lot of time. Even if you don’t use GTM regularly, it’s easy to forget and run into problems when setting up tags, triggers, and variables.
Google Analytics and Google Tag Manager are two important tools in data analysis on websites. Google Analytics is used to collect, analyze, and report on user behavior on the website. It provides detailed information about visits, customer sources, and behavior on the website. Meanwhile, Google Tag Manager is a tag management platform that helps manage and deploy tracking code on websites flexibly. Unlike Google Analytics, Google Tag Manager focuses on managing and deploying tracking tags, such as Google Analytics tracking code, Facebook Pixel, and other tracking tools, without the need for direct code intervention website source. This makes it easier to add, modify, and remove tracking snippets, without having to change the source code directly on the site.
